Amore Puro at Beauty Press Day 2020
An event dedicated to Public Relations with the meeting with beauty journalists and influencers
Creating a place in the beauty world is at the same time difficult and adventurous for an independent brand full of expectations and full of twists. Participating at events to meet the press and bloggers in the cosmetics world is a must and an appointment we await with impatience..
For example, we were present on the 20th of February 2020, with our press release and demonstration case at hand, on the "Journée Beauty Press" which took place at the majestic Showroom Espace Elysée Saint-Honoré in Paris.This wonderful event united throughout the day more 120 journalists and influencers from 10h00 to 19h00 to discover in exclusivity the novelties of 8 brands including Amore Puro during our beauty studio.
We had a stand available where we presented, among other things, the top references of our brand: The 2 scrubs that were awarded at the Victoires de la Beauté 2019. To make this meeting as pleasant as possible, we had our organic extra virgin olive oil tasting all day long, which was awarded at the competition for best olive oil in the world in New York in 2019..
It was a great opportunity to take the participants into the world around our brand, to let them know the products and share the passion that Jacques the founder carries with him, through Tuscany, for an 'Italian way of life' and for the green gold that this olive oil is.
It was a warm atmosphere where the exchange and connection were excellent, as a witness we already have a few press releases... To be continued!